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Marketing Vegetarian Bread
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This 7 paper looks at the way in which a marketing communications strategy may be developed for the launch of a new product: vegetarian bread. The way a multiplication plan should be developed is discussed, followed by a strategy to launch a vegetarian bread. The utilization of information technology, including social media is discussed. The paper finishes by contrasting the way in which ignored United States may be compared to a launch in either Europe or Canada. The bibliography cites 3 sources.
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Pages:
7
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Filename:TS65_TEjudvegbread.doc |
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Paper Title:
Marketing Vegetarian Bread
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