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Marketing Wal-Mart Money Center
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Business Marketing Case Study research papers
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This 8 page paper looks at a number of issues associated with a specific marketing strategy aimed at increasing business for the Wal-Mart Money Center. Tactics, such as the billboards, social networking and consumer shows of considered assessing the potential benefits and costs. Potential measuring techniques to assess the success of each marketing tactic outlined financial outcomes including a breakeven of return on investment calculation are shown. The bibliography cites 4 sources.
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Pages:
8
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Filename:TS14_TEWMmoney.rtf |
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Paper Title:
Marketing Wal-Mart Money Center
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