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Marketing a Car Safety Device
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This 17 page paper presents a marketing plan for a new product; an emergency stop button that a passenger can use to stop a car engine in an emergency, which can be retrofitted to all cars. The marketing plan defines the target market, the marketing objectives and then uses the 4 P’s to develop a marketing strategy. The bibliography cites 7 sources.
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Pages:
17
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Filename:TS14_TEstopbut.rtf |
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Paper Title:
Marketing a Car Safety Device
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