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Marketing a New Hair Gel
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Business Marketing Case Study research papers
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This 9 page paper looks at the potential marketing of a new type of coloured hair gel. The paper starts by identifying the potential target market and then performs a SWOT analysis, looking at the strengths, weaknesses, opportunities and threats. The paper then identifies the potential marketing communications messages. These are the first three stages in Duncan’s Zero Based Planning Process. The bibliography cites 7 sources.
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Pages:
9
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Filename:TS14_TEcolgel.rtf |
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Paper Title:
Marketing a New Hair Gel
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