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Marketing and Competitive Advantages at Tesco
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This 16 page paper examines the marketing of the UK supermarket Tesco in order to assess how and why the firm has become so successful. The first part fo the paper looks at the way that the firm adapted and changed its marketing during the 2008/9 recession, giving specific examples of changes in strategy. The second part of the paper goes on to consider how the marketing strategy supports the firms competitive advantages. The bibliography cites 30 sources.
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Pages:
16
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Filename:TS14_TEtesmarket.rtf |
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Paper Title:
Marketing and Competitive Advantages at Tesco
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