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Marketing at America Online
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Business Marketing Case Study research papers
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A 10 page paper discussing AOL's current situation,
background, marketing mix, international operations and future maintenance of its competitive advantage. Additional discussion centers on an analysis of AOL's industry, including discussion of AOL's competition and the macroenvironment in which it operates. AOL is the leader in its industry and is active in shaping the evolving environment of the
Internet. While some speculate that AOL's motivation in buying Time Warner was to gain
content, a more likely explanation is that AOL sought to gain access to Time Warner's cable
and telephone interests as the dial-up modem moves inexorably to being a dinosaur of technology. Bibliography lists 7 sources.
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Pages:
10
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Filename:CC6_KSmktgAOL.wps |
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Paper Title:
Marketing at America Online
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