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Marketing at Compaq
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A 12 page paper discussing Compaq's marketing strategy. An adage of sales managers everywhere is 'nothing happens until someone sells something.' In reaching multi-billion-dollar size, Compaq has indeed sold 'something,' and a lot of it. The company has now turned their sales attention directly on the first-time computer buyer who would like to have a computer but has been unwilling or unable to pay the necessary price. Compaq's introduction of the $999 computer in 1997 boosted sales by 43 percent for the quarter, but other companies say that the low-end computer cannot incorporate the latest technology or be profitable Bibliography lists 13 sources.
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Pages:
12
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Filename:D0_Compaqmk.wps |
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Paper Title:
Marketing at Compaq
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