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Marketing at Geico Direct
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Essays on Advertising research papers
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A 5 page overview of the marketing strategies
employed by Geico Direct. Emphasizes the careful selection of a customer base which is made possible through innovations in information systems. Points out that regardless of the cleverness of any particular ad, that ad will go nowhere without the infrastructure in place to support it. Geico Direct’s superstructure is its carefully selected
employees and the tools which those employees have at their disposal. No sources are listed.
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Pages:
5
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Filename:AM2_PPgeicoM.wps |
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Paper Title:
Marketing at Geico Direct
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