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Marketing at Wal-Mart
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Business Marketing Case Study research papers
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This 4 page paper looks at the way marketing at Wal-Mart is integrated. The way that the ‘spend less, live better’ campaign is examined in terms of the advertising, interactive marketing, leverage of emotions, products that are sold and promoted and public relations exercises. The bibliography cites 7 sources.
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Pages:
4
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Filename:TS14_TEmarkwal.rtf |
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Paper Title:
Marketing at Wal-Mart
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