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Marketing at the Bank of New York Company
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A 7 page paper discussing this bank's strategy
for the future. Bank of New York Company is one of those banks that have given rise to the
image of the highly-conservative, wealth-building banker. Highly profitable, the bank is the leader
in ADR and actively seeks out those emerging affluent who are likely to become wealthy in the
course of their careers. Bank of New York Company is the nation's oldest bank still operating
under its original name, and current management intends to maintain that distinction. The bank
jointly focuses on stability and high-return business, seeking to gain the greatest benefit from both.
Bibliography lists 9 sources.
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Pages:
7
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Filename:CC6_KSboNY.wps |
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Paper Title:
Marketing at the Bank of New York Company
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