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Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.
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Pages:
13
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Filename:TS14_TEairresea.rtf |
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Paper Title:
Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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