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Marketing in the United Kingdom Financial Services Market
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Finance Research Papers research papers
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This 7 page paper considers the way that market segmentation in this industry is manifested and its' importance in terms of the purchase decision, the types of purchases made and the choice of intermediary. The bibliography cites 4 sources.
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Pages:
7
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Filename:TS14_TEfinmrk.wps |
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Paper Title:
Marketing in the United Kingdom Financial Services Market
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