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Marketing of Coca-Cola
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This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.
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Pages:
16
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Filename:TS14_TEmarcoke.rtf |
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Paper Title:
Marketing of Coca-Cola
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