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Marketing of Goods and Services - Is there a Difference
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This 4 page paper looks at the similarities and differences when marketing services instead of goods, looking at the different concepts and the way that models such as the 4 P’s maybe applied to the marketing of services. The paper concludes that there are some differences but basic concepts remain similar. The bibliography cites 6 sources.
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Pages:
4
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Filename:TS14_TEservmark.rtf |
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Paper Title:
Marketing of Goods and Services - Is there a Difference
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