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Marketing of Russian Standard
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Business Marketing Case Study research papers
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This 5 page paper looks at the brand Russian Standard answering a set of quested posed by the student. The reasons for the success of the vodka brand in Russia is assessed. The expansion of the firm, under the same name, into banking services is discussed in the context of brand extensions and the way that the firm may approach the US market is considered. The bibliography cites 2 sources.
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Pages:
5
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Filename:TS65_TErusstand.doc |
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Paper Title:
Marketing of Russian Standard
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