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Marketing of Toyota Compared with the Subsidiary Brand Lexus
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Business Marketing Case Study research papers
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This 16 page paper examines the marketing of Toyota, comparing and contrasting it with the way that marketing have been undertaken by one of the subsidiary companies; Lexus. The way that marketing is used, approaches to issues such as the standardization or customization, the use of brands and the increased movement towards fragmentation all discussed. The bibliography cites 20 sources.
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Pages:
16
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Filename:TS14_TEmarktoy.rtf |
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Paper Title:
Marketing of Toyota Compared with the Subsidiary Brand Lexus
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