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Marketing of Viagra - Assessment and Recommendations
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This 12 page paper examines the marketing and strategy that Pfizer have used in the sale of Viagra. The paper presents a situational analysis looking at the firms' mission and their competitive position with reference to Viagra and a SWOT analysis. The paper then examines the way the drug has been marketed. The informaion gathered is used to identify marketing strategies for the future. The bibliography cites 11 sources.
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Pages:
12
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Filename:TS65_TEviagra.doc |
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Paper Title:
Marketing of Viagra - Assessment and Recommendations
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