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Marketing's Environmental Impact
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A 11 page research paper examining marketing's tendency to focus only on short-term gains from advertising as it relates to environmental advertising. Though no clearly-defined environmental advertising standards exist, states' attorneys-general have had success in controlling blatantly deceptive environmental claims in advertising, basing their charges on the long-standing requirements for truth in advertising. Bibliography lists 7 sources.
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Pages:
11
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Filename:D0_Envmktg.wps |
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Paper Title:
Marketing's Environmental Impact
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