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Marketing's Environmental Impact / Book Review
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A 7 page essay examining environmental marketing. This paper's approach is consistent with Theodore Levitt's definition of the purpose of business (as presented in Levitt's 1983 publication, 'The Marketing Imagination.' According to Levitt, any business exists solely for the purpose of creating and keeping a customer. The purpose is not to produce as much as possible, or even to make as much money as possible. Levitt contends that if a business Keeps the customer; the profits will follow. No additional sources cited.
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Pages:
7
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Filename:D0_Myopia.wps |
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Paper Title:
Marketing's Environmental Impact / Book Review
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