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Marketing the Corvette
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A 4 page paper examining the current marketing environment for the Corvette and suggesting future marketing plans. The paper provides a PEST analysis and suggests that of the marketing mix, GM focus solely on the product. Corvette fans will provide their own promotion, and price and place are of little issue for the true Corvette aficionado. Bibliography lists 3 sources.
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Pages:
4
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Filename:CC6_KSmktgVette.rtf |
Paper Title:
Marketing the Corvette
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