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Marketing the Frigidaire Front-Loading Washing Machine
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A 3 page paper discussing a case study of Frigidaire's experiences in marketing the front-loading washing machine it introduced in 1996. The paper recommends that the company highlight the benefits that the consumer can expect directly, rather than addressing only the environmental benefits of the front-loading washer. Bibliography lists 1 source.
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Pages:
3
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Filename:CC6_KSmktgFrigWash.rtf |
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Paper Title:
Marketing the Frigidaire Front-Loading Washing Machine
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