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Marketing the Harley Hydrogen Cycle
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Consumer Behavior Articles research papers
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A 7 page paper creating a product and a marketing plan for the VROD-H, a hydrogen-cell Harley-Davidson motorcycle based on its 1130 cc motor developed for the VROD series. EPA and California emissions requirements for motorcycles become much more stringent in 2008 and again in 2010; the product will be marketed first in California because of that state's existing and still-developing "hydrogen highway." Bibliography lists 4 sources.
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Pages:
7
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Filename:CC6_KSmktgHarHyd.rtf |
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Paper Title:
Marketing the Harley Hydrogen Cycle
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