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Marks & Spencer Store Layout
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This 7 page paper looks at Marks and Spencer, focusing on a single outlet in Aberdeen. The paper looks at the 4 V’s of volume, variety, variation and visibility, assesses the layout of the shop and determines how well these are suited to the strategic objectives of the firm. The bibliography cites 10 sources.
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Pages:
7
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Filename:TS14_TEmark4v.rtf |
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Paper Title:
Marks & Spencer Store Layout
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