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Matching Operations with Market Needs
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Term Papers on Applied Operations Management research papers
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This 20 page paper considers the argument that Marketing's function is to identify the needs of customers, and that it is Operations Management which has the role of providing the required products or services in a way that satisfies the criteria imposed by the market. This paper considers how an electronics company may achieve a good match though the use of TQM. The bibliography cites 14 sources.
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Pages:
20
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Filename:TS14_TEmarmat.rtf |
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Paper Title:
Matching Operations with Market Needs
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