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McDonald's / Case Study
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Business and Management research papers
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An 8 page study of McDonald's and the trend towards globalization. The company's history, present, and future growth are examined with emphasis on common principles of international business. Financial data is provided and the company's strong points and weak points are assessed with relevance to all aspects of the marketing mix.
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Pages:
8
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Filename:D0_Mcdonald.wps |
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Paper Title:
McDonald's / Case Study
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