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McDonald's Pricing
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Consumer Behavior Articles research papers
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A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's leads all of its competitors. The recession is attracting new customers to what essentially is a reinvented McDonald's. When the recession is over, the company likely will have gained many loyal customers that will remain. Bibliography lists 5 sources.
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Pages:
4
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Filename:CC6_KSmktgMcDpric.rtf |
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Paper Title:
McDonald's Pricing
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