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McDonald's and Obesity; A Case Study
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Essays on Advertising research papers
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This 4 page paper looks at the problems faced by McDonald's and its’ association with unhealthy food and obesity. Answering questions set by the student paper discusses the problems of using a cartoon character to advertise to children, the potential of a law banning fast food advertising to children, whether or not advertising should be banned even if obesity rates in children are not falling in countries which have a ban in place and the problem is that the company has faced in the UK trying to overcome its unhealthy image. The paper ends with some commendations for a short-term and long-term strategy. The paper is based on a case study provided by the student
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Pages:
4
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Filename:TS14_TEMcDunhel.rtf |
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Paper Title:
McDonald's and Obesity; A Case Study
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