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McDonald’s Visual Images
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Essays on Advertising research papers
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A 3 page paper answering two questions, one regarding the visual aspects of McDonald’s “I’m Lovin’ It” campaign; the other assessing how well McDonald’s is dealing with its corporate image since replacing Kobe Bryant with Yao Ming. Bibliography lists 2 sources.
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Pages:
3
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Filename:CC6_KSmktgMcDvis.rtf |
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Paper Title:
McDonald’s Visual Images
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