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McDonalds in India
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International Business Essay research papers
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This 18 pager paper examines McDonald’s in India, the first part of the paper analysis the position of McDonalds in the competitive environment using Porters Five Forces and a SWOT analysis. The second part of the paper applies the concept of the ‘customer journey’. The third part of the paper assesses the way that the firm is competing and the paper ends with some recommendations for the future. The bibliography cites 11 sources.
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Pages:
18
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Filename:TS14_TEMcDonIndia.rtf |
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Paper Title:
McDonalds in India
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