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Metaphorical Analysis: Southwest Airlines And "Irish Conversation"
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5 pages in length. The writer provides parallels between Southwest Airlines and the metaphor 'Irish Conversation,' pointing out the relationship between its marketing division as guided by owner Herb Kelleher and many of the metaphor's same identifying elements: highly individualistic; often religion-focused; intense; must give reasons; ironic wit; certain ritual questions require response covering particular points; agile combination of facts and principles; strongly felt opinions; dearly held values; and proves worth as a person. Bibliography lists 3 sources.
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Pages:
5
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Filename:LM1_TLCSthWst.rtf |
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Paper Title:
Metaphorical Analysis: Southwest Airlines And "Irish Conversation"
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