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Methodologies Relevant for Research to Identify Influences on Preference Building for Online Hotel Room Purchases
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Consumer Behavior Articles research papers
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This 24 page paper reviews research methods that have been used to assess the way research has been undertaken examining online purchase choices. The review includes quantitative and qualitative research methods, looking at different aspects of the purchase decision. The bibliography cites 35 sources.
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Pages:
24
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Filename:TS65_TEmethonline.doc |
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Paper Title:
Methodologies Relevant for Research to Identify Influences on Preference Building for Online Hotel Room Purchases
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