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Microsoft in the People’s Republic of China
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A 6 page paper discussing Harvard Case 9-795-115. By 1993, computers were beginning to make themselves indispensable in Chinese business. The Chinese view was that the machines themselves needed to be purchased, but the information within them that caused them to operate should be a part of the machine, rather than a separate product for which they had to pay. Software piracy was rampant, to the extent that Microsoft’s Foxpro® was the leading product of its type in China, yet Microsoft had not sold a single legal copy in China. The paper recommends that Microsoft enter China, (1) gaining sales it would not otherwise have; (2) taking advantage of growing market share of US-based PC manufacturers; and (3) waiting for the Chinese government to take action against piracy in advance of its own foray into software development. Bibliography lists 5 sources.
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Pages:
6
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Filename:CC6_KSintlBzMSFTchina.rtf |
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Paper Title:
Microsoft in the People’s Republic of China
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