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Modern Mythology in the Advertising of Castle Larger
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Essays on Advertising research papers
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This 3 page looks at the concept of modern mythologies and the way that are seen and used in modern media, using the example of Castle Larger beer advertisements in South Africa. The bibliography cites 7 sources.
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Pages:
3
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Filename:TS14_TEmythbeer.doc |
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Paper Title:
Modern Mythology in the Advertising of Castle Larger
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