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Motorola's Quest to Regain Market Share in China
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A 6 page paper discussing Motorola's history in China and its loss of wireless handset market share in the early 2000s. The paper recommends that the company focus on long-term profitability, in the form of working to increase market share now and then preserving the market share it is able to gain. In no event should the company allow competitive pressures to force it to market with an inferior product as it did in the US with the low-end Razr. Bibliography lists 3 sources.
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Pages:
6
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Filename:CC6_KSchinMotorola.rtf |
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Paper Title:
Motorola's Quest to Regain Market Share in China
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