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Nautica Retailing
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Essays on Advertising research papers
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Taiwanese-born David Chu founded Nautica International and created products that appeal to people of all ages worldwide. Nautica not only attracts consumers of all ages, its clothes and accessories range from sport to hip-hop to ski fashion to women’s perfume. It sports the worlds largest distribution of jeans (which includes The North Face, JanSport and Eastpak brands), among others. These products are sold in 1,300 department and specialty shops in the United States and in 82 retail stores in Asia, Europe and Latin America. jvRetMar.rtf
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Pages:
10
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Filename:D0_jvRetMar.rtf |
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Paper Title:
Nautica Retailing
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