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Nike Corporation / Strategic Analysis
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Business and Management research papers
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10 pages in length. In 1997, Nike held the No. 1 position in sales of athletic shoes and apparel. They lost that position to Reebok, then regained it and became stronger than ever. How they accomplished this feat is discussed in this research paper. Their strategic development, including establishing a network form of organization is explained. Bibliography lists 7 sources.
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Pages:
10
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Filename:D0_Nikecorp.wps |
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Paper Title:
Nike Corporation / Strategic Analysis
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