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Nintendo Wii; Marketing Objectives and Target Markets
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Business Marketing Case Study research papers
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This 7 page paper looks at Nintendo and their marketing of the Wii games console. The first part of the part discusses the marketing objectives of Nintendo as a whole and the more specific marketing objectives for the Wii. The second part of the paper looks at the potential market segments and determines which segments Nintendo have chosen and how they have been able to appeal to those segments. The bibliography cites 7 sources.
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Pages:
7
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Filename:TS14_TEnintwii.rtf |
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Paper Title:
Nintendo Wii; Marketing Objectives and Target Markets
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