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Nutrition Labels / Implications For Marketers
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A 10 page paper investigating issues surrounding nutrition labels. Following an introduction regarding consumer awareness of nutrition issues, the writer discusses the 1990 National Labeling and Education Act regarding accuracy of nutrition labels placed on food and beverage products. Research studies investigating how consumers use the labels and what types are consumers use labels for purchasing decisions are discussed. The paper concludes with how the NLEA, consumer awareness and nutrition labels have affected marketing strategies for these products. Bibliography lists 21 sources.
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Pages:
10
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Filename:MM12_PGlabels.doc |
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Paper Title:
Nutrition Labels / Implications For Marketers
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