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Ogilvy on Advertising
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Essays on Advertising research papers
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3 pages in length. Compares this book by David Ogilvy to that of Market Segmentation by Art Weinstein and The Marketing Imagination by Theodore Levitt. The focus of this paper in on the book by David Ogilvy and the interesting and informative impact of this book on the field of advertising. Bibliography lists 3 sources.
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Pages:
3
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Filename:D0_JGAogilv1.wps |
Paper Title:
Ogilvy on Advertising
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