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One-to-One Marketing Strategies Utilizing the Internet in Highly
Competitive Consumer Markets
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Management Theories research papers
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This 60 page paper outlines the a study
of the use of one-to-one marketing strategies utilizing the Internet in
highly competitive consumer markets, including the high technology
market. This research study defines the basic utility of technology,
the increasing use of technology in the modern marketplace, the use of
technology as a market tool, the increased focus on consumerism and
quality as a component of the modern marketplace, and shifts in existing
protocols for service as a part of the marketing strategy of many
companies. Bibliography lists 80 sources.
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Pages:
60
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Filename:MH11_MHinterm.wps |
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Paper Title:
One-to-One Marketing Strategies Utilizing the Internet in Highly
Competitive Consumer Markets
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