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Opening IHOP in Germany
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This 12 page paper considers the potential of IHOP to enter the German market. The paper looks at IHOP and its' parent company to assess the way it competes and the at the German market to asses if there is a potential match. The method of entry into the German market is assessed and a cost benefit analysis is provided with a 5 year budget. The bibliography cites 7 sources.
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Pages:
12
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Filename:TS14_TEIHOPger.rtf |
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Paper Title:
Opening IHOP in Germany
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