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Organizational Ambidexterity and Burberry
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This 6 page paper examines the concept of organizational ambidexterity, looking at traditional structural ambidexterity and the model of contextual ambidexterity put forward by Birkinshaw and Gibson and looks at the degree to which Burberry are ambidextrous and looks at how they may develop a greater level of contextual ambidexterity. The bibliography cites 5 sources.
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Pages:
6
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Filename:TS14_TEburbamb.doc |
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Paper Title:
Organizational Ambidexterity and Burberry
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