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Organizational Issue of IT at Heineken -- Managing the Modern
Brewery
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This 7 page report discusses the second largest brewer
in the world, Heineken. A brief history of the brewery is
provided along with organizational information that led the
current management to expand Heineken’s information technology
capabilities. Understanding that a great deal of the
competitiveness faced in any industry is determined by the level
through which information is distributed, shared, and acted upon,
Heineken management decided to make information about its
products and the availability and distribution of those products
a far more information-intensive operation. Bibliography lists 10
sources.
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Pages:
7
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Filename:D0_BWheinkn.wps |
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Paper Title:
Organizational Issue of IT at Heineken -- Managing the Modern
Brewery
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