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Out of Tune - Case Study
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Business and Management research papers
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This 7 page paper is based on a case study supplied by the student. The music industry faced challenges and threats in 1999 wit the launch of Napster. The paper gives the answers to three questions. The situation is defined by looking at the three main drivers of new business; the information revolution, technology and globalization. The reactions are the industry is discussed. Finally, the case is considered from the I/O, RBV and guerilla perspectives. The bibliography cites 3 sources.
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Pages:
7
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Filename:TS14_TEouttune.doc |
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Paper Title:
Out of Tune - Case Study
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