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P&G and the Acquisition of Gillette
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This 6 page paper looks at the position of Proctor and Gamble (P&G) before and after the acquisition of Gillette. The paper starts by looking at the P&G strategy in order to assess the potential alignment between the two firms’ products and brands. The attractiveness of the markets and strengths of the firms is assessed and the financial positions between 2000 and 2004 are discussed comparing growth, profit and capital structure. The paper ends with recommendation for P&G following the acquisition. The bibliography cites 4 sources.
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Pages:
6
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Filename:TS14_TEPGgillette.doc |
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Paper Title:
P&G and the Acquisition of Gillette
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