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PC Direct And Indirect Marketing Channels
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Consumer Behavior Articles research papers
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A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages of each channel are discussed as they relate to each of these companies and to the industry. A brief discussion of CPU suppliers for each computer company is also provided as is a general overview of transaction costs. Bibliography lists 17 references.
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Pages:
15
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Filename:MM12_PGdell2.rtf |
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Paper Title:
PC Direct And Indirect Marketing Channels
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