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Packaging as a Marketing Tool
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Consumer Behavior Articles research papers
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This 3 page paper looks at the way in which packaging of products developed into a marketing tool, examining this from an historical context and assessing the way it has and is still changing in the 21st century. Examples are used to illustrate the points raised. The bibliography cites 3 sources.
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Pages:
3
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Filename:TS14_TEpacktool.rtf |
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Paper Title:
Packaging as a Marketing Tool
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