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Persuasive Communication for Marketers
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This 9 page paper considers the practices persuasive communication in marketing from a social psychology perspective. The paper examines the way in which marketers may seek to use communication to persuade consumers to purchase the goods. Different tactics, best practice and theoretical approaches which contribute to the idea of persuasive communicational discussed, including the use of examples to illustrate points raised. The bibliography cites 12 sources.
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Pages:
9
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Filename:TS65_TEpurscomm.doc |
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Paper Title:
Persuasive Communication for Marketers
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