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Pharmaceutical Advertising in Europe & The United States
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Essays on Advertising research papers
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This 30 page report discusses the similarities and differences of pharmaceutical advertising in the U. S. and Europe. Other advertising issues of importance to the drug industry - cost of advertising, regulatory constraints, advertising ROI, consumer perception - are also examined. The current health care system and its interaction with pharmaceutical companies, as well as the future of the pharmaceutical industry are reviewed. Bibliography lists 33 sources.
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Pages:
30
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Filename:D0_Pharmacy.wps |
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Paper Title:
Pharmaceutical Advertising in Europe & The United States
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