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Planning for Ikea going into Egypt
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Business Marketing Case Study research papers
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This 8 page paper looks at marketing issues that would be important to Ikea if they were looking at entering the market in Egypt. The first part of the paper looks at the concepts of segmentation and positioning and how they are useful to the Ikea marketing manager. The second part of the paper proposes a research project that can be used to help determine the marketing campaign. The bibliography cites 2 sources.
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Pages:
8
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Filename:TS14_TEikeasgy.rtf |
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Paper Title:
Planning for Ikea going into Egypt
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